Graphic ads
TEL’s history of graphic advertisements
Advertisement with Periodic Table of Elements
For the special exhibit “The Wondrous World of Elements” held at National Museum of Nature and Science from July 21, 2012
The scheme of the ad, encouraging readers to cut out and paste the small-size ads onto a pre-made layout featured as a regular series on the TV page of the newspaper, was a scheme that, by cutting and pasting, utilized the characteristics of paper media; in which the elements were described in easy terms as to how they formed certain familiar everyday objects. As an advertising media enjoyed by old and young alike, it won several advertising awards, such as the Asahi Shimbun Advertising Grand Prize.
61st Asahi Advertising Award Grand Prize
2013 Newspaper Advertising Awards, Advertiser Category, Newspaper Advertisement Award
52nd Advertising Competition from the Persepective of the Consumer, bronze prize
- Asahi Shimbun
- April 21 – August 14, 2012
- Asahi Shimbun
- (May 16, 2012)
- Asahi Shimbun morning edition
- (July 20, 2012)
- Asahi Shimbun morning edition
- (May 3, 2012)
Featured corporate advertisement: Number magazine
Corporate series advertisement for sports magazine Number. This time we picked up figure skating and gymnastics which compete for the top of the world, and expressed "Tokyo Electron challenging the world with technical power".
This advertisement won the gold award in the 33rd “Japan B-to-B Advertising Award” (2012)
- Number magazine
- Issue 819
- (on sale 12 20, 2012)
- Number magazine
- Issue 811
- (on sale August 30, 2012)
- Number magazine
- Issue 810
- (on sale August 17, 2012)
- Number magazine
- Issue 809
- (on sale August 3, 2012)
- Number magazine
- Issue 808
- (on sale July 19, 2012)
- Number magazine
- Issue 798
- (on sale February 23, 2012)
- Number magazine
- Issue 797
- (on sale February 9, 2012)
- Number magazine
- Issue 796
- (on sale January 26, 2012)
- Number magazine
- Issue 795
- (on sale January 12, 2012)
Co-sponsor advertisement for Queen’s Ekiden in Miyagi 2012: 32nd All Japan Corporate Women’s Ekiden Competition
Co-sponsor advertisement for All Japan Corporate Women's Ekiden Competition, moving to Miyagi Prefecture after 2011. Tokyo Electron sincerely wish to support the earthquake recovery in Miyagi. Our voices and hope are put upon those runners connecting each other with their batons.
- Mainichi Shimbun morning edition
- (December 15, 2012)
- Kahoku Shimpo Newspaper the sedond morning edition
- (December 14, 2012)
- Sports Nippon
- (December 11, 2012)