Advertisement with Periodic Table of Elements

For the special exhibit “The Wondrous World of Elements” held at National Museum of Nature and Science from July 21, 2012
The scheme of the ad, encouraging readers to cut out and paste the small-size ads onto a pre-made layout featured as a regular series on the TV page of the newspaper, was a scheme that, by cutting and pasting, utilized the characteristics of paper media; in which the elements were described in easy terms as to how they formed certain familiar everyday objects. As an advertising media enjoyed by old and young alike, it won several advertising awards, such as the Asahi Shimbun Advertising Grand Prize.

- 61st Asahi Advertising Award Grand Prize

- 2013 Newspaper Advertising Awards, Advertiser Category, Newspaper Advertisement Award

- 52nd Advertising Competition from the Persepective of the Consumer, bronze prize

Featured corporate advertisement: Number magazine

Corporate series advertisement for sports magazine Number. This time we picked up figure skating and gymnastics which compete for the top of the world, and expressed "Tokyo Electron challenging the world with technical power".

- This advertisement won the gold award in the 33rd “Japan B-to-B Advertising Award” (2012)

Co-sponsor advertisement for Queen’s Ekiden in Miyagi 2012: 32nd All Japan Corporate Women’s Ekiden Competition

Co-sponsor advertisement for All Japan Corporate Women's Ekiden Competition, moving to Miyagi Prefecture after 2011. Tokyo Electron sincerely wish to support the earthquake recovery in Miyagi. Our voices and hope are put upon those runners connecting each other with their batons.