TOKYO ELECTRON LIMITED

Creative
Library

Graphic ads

TEL’s history of graphic advertisements

Advertisement with Periodic Table of Elements

For the special exhibit “The Wondrous World of Elements” held at National Museum of Nature and Science from July 21, 2012
The scheme of the ad, encouraging readers to cut out and paste the small-size ads onto a pre-made layout featured as a regular series on the TV page of the newspaper, was a scheme that, by cutting and pasting, utilized the characteristics of paper media; in which the elements were described in easy terms as to how they formed certain familiar everyday objects. As an advertising media enjoyed by old and young alike, it won several advertising awards, such as the Asahi Shimbun Advertising Grand Prize.

61st Asahi Advertising Award Grand Prize

2013 Newspaper Advertising Awards, Advertiser Category, Newspaper Advertisement Award

52nd Advertising Competition from the Persepective of the Consumer, bronze prize

Advertisement with Periodic Table of Elements
Asahi Shimbun
April 21 – August 14, 2012
Advertisement with Periodic Table of Elements
Asahi Shimbun
(May 16, 2012)
Advertisement with Periodic Table of Elements
Asahi Shimbun morning edition
(July 20, 2012)
Advertisement with Periodic Table of Elements
Asahi Shimbun morning edition
(May 3, 2012)

Featured corporate advertisement: Number magazine

Corporate series advertisement for sports magazine Number. This time we picked up figure skating and gymnastics which compete for the top of the world, and expressed "Tokyo Electron challenging the world with technical power".

This advertisement won the gold award in the 33rd “Japan B-to-B Advertising Award” (2012)

Featured corporate advertisement: Number magazine
Number magazine
Issue 819
(on sale 12 20, 2012)
Featured corporate advertisement: Number magazine
Number magazine
Issue 811
(on sale August 30, 2012)
Featured corporate advertisement: Number magazine
Number magazine
Issue 810
(on sale August 17, 2012)
Featured corporate advertisement: Number magazine
Number magazine
Issue 809
(on sale August 3, 2012)
Featured corporate advertisement: Number magazine
Number magazine
Issue 808
(on sale July 19, 2012)
Featured corporate advertisement: Number magazine
Number magazine
Issue 798
(on sale February 23, 2012)
Featured corporate advertisement: Number magazine
Number magazine
Issue 797
(on sale February 9, 2012)
Featured corporate advertisement: Number magazine
Number magazine
Issue 796
(on sale January 26, 2012)
Featured corporate advertisement: Number magazine
Number magazine
Issue 795
(on sale January 12, 2012)

Co-sponsor advertisement for Queen’s Ekiden in Miyagi 2012: 32nd All Japan Corporate Women’s Ekiden Competition

Co-sponsor advertisement for All Japan Corporate Women's Ekiden Competition, moving to Miyagi Prefecture after 2011. Tokyo Electron sincerely wish to support the earthquake recovery in Miyagi. Our voices and hope are put upon those runners connecting each other with their batons.

Co-sponsor advertisement for Queen’s Ekiden in Miyagi 2012: 32nd All Japan Corporate Women’s Ekiden Competition
Mainichi Shimbun morning edition
(December 15, 2012)
Co-sponsor advertisement for Queen’s Ekiden in Miyagi 2012: 32nd All Japan Corporate Women’s Ekiden Competition
Kahoku Shimpo Newspaper the sedond morning edition
(December 14, 2012)
Co-sponsor advertisement for Queen’s Ekiden in Miyagi 2012: 32nd All Japan Corporate Women’s Ekiden Competition
Sports Nippon
(December 11, 2012)